Last night I went by Borders RSM to drop off some posters, which I augmented by taping a copy of the "Round the Rancho" newspaper article to the bottom, with the "You could find a treat at Borders tonight" modified by "X-ing" out the "to" in "tonight" and writing "Saturday" above it, in red Sharpie. I don't know if anyone will read the whole article, but it might help to have the endorsement of an authority, an Actual Newspaper.
Cidne wasn't there, but I handed them over to Tom (the "event manager"), who very gladly put them both up immediately -- one taped to the window by the front door, and the other installed in a pre-made poster-frame that's up on a pillar in the middle of the store, pre-empting a "Something Percent Off Sale" poster (!). He said something like, "It's nice to finally get some *good* music in here", which was pretty nice of him. He also wanted me to bring posters in for the next one (Nov 26) when we come in on Saturday, and he'll put them up, too.
He showed me the November Borders Official Newsletter, which has, as he put it, "a pretty nice write up". I had to admit that it's "pretty nice" because we wrote it ourselves, but it prominently occupies the whole middle column of the three column page -- they used our "release" in its entirety. I suppose it helped that, because of the holiday, there are few events, so they needed to fill some space...
